The roots of the Squadra Sportiva e.K. are located in a commercial agency founded in 1997. In 2001, the specialization was on Alfa Romeo and the then new internet world, demand grew so much so that Squadra Sportiva developed within a few years to the global market leader for Alfa Romeo tuning, styling and merchandise.

The secret of success lay primarily in the specialization of Alfa Romeo, Fiat and Abarth, the related expertise of all employees and the large storage capability which enables very fast deliveries.

The consistent pursuit of perfect customer satisfaction eventually led to Novitec, in 2013 then the largest tuners for Italian cars, hand over the operational lines of business of Alfa Romeo, Fiat and Abarth to Squadra Sportiva.